Sunday, December 02, 2007

Q: How does the project relate to concepts from my previous classes?

A: Despite the petition from CSPI and many medical studies proving the health effects of carmine, the food industry continues to use carmine. One of the main reasons for this decision is the money. It costs less to use carmine for the coloring purpose compared to using fruit. Carmine coloring also has a longer shelf life and doesn’t fade away as fast as real fruit. By using carmine, the industry makes more profit and that’s the reason why they will continue to use it for as long as they can. It reminded me of a concept that I’ve learn from sociology, political science and history last year. Money is almost always the motive behind our actions. From the government to the people, one of the main goals was always to make more money. The food industry is just another example of this concept.

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